PRIMA X SOLEPACK POP UP SHOP/RELEASE PARTY 2.17.17
About the Collection
The “KEEP IT MOVIN” collection embodies the ethos of movement that inspires both brands. The need to move and conquer each day is within all of us and is reflected in each uniquely designed piece.
Each element of the arrow design pattern represents every single one of us. Uniting and moving in the same direction, FORWARD. With all the ups and downs on our journeys, we should always push forward, learn from it and KEEP IT MOVIN'. Keep striving to better yourself and inspire others to do the same.
This limited capsule is a perfect blend of fashion, function and fitness incorporating reflective prints perfect for those nights on the go and a nod to all our hustlers who grind into the late night hours.
We curated a dope pop up shop event at Open House NYC and collaborated with a bunch of great individuals who all came other and put on a dope show. The event had such a great turnout and we appreciate each and every one of y'all that showed us love and support throughout the night.
Big thanks to Mike and our good friends at Solepack for this dope collaboration. S/O to Rob (Owner of Open House NYC), our DJ lineup Chris, Alana and Gsepp, our sponsors: Ounce Water, BridgeRunners, models: Cali G, Andrea and Robbie, the homies PETEYXKRAZE for putting on a dope performance and all our friends and families that helped out that night. We appreciate y'all.
Don't forget to grab some gear while it lasts!
Check out the recap from the event captured by the homie Nabil Mi.