Shop the summer collection now. 

Stanton Polka Hats

Get your summer gear today while it lasts! 

Royalty Snapbacks
Hustle never stops.
Stay warm this winter with our NJNY Hoodies

Great way to stay warm this winter is our unisex NJNY hoodies. Nice and soft, it'll be hard to take it off!

NJNY Hoodies

Our signature NJNY hoodie is dope for those chilly days/nights. This hoodie is very soft and comfortable it's going to be hard to take it off! 

The tale of two jungles: NEW JERSEY x NEW YORK

If you live in New Jersey, you’re either creating, working or partying in New York City. Or vice versa. That’s just the nature of these two jungles given that it’s so easy to go back and forth no matter what type of transportation you use to get there. PRIMA has been heavily inspired by both states equally, therefore we as a brand, represent both. It’s not a matter of confusion, but strictly a LOVE for both. 



PRIMA X Steph Lazaro by Paulo Salud

Photography by the homie Paulo Salud.

Keep it Movin' Collabo with SolePack

The “KEEP IT MOVIN” collection embodies the ethos of movement that inspires both brands. The need to move and conquer each day is within all of us and is reflected in each uniquely designed piece.

Each element of the arrow design pattern represents every single one of us. Uniting and moving in the same direction, FORWARD. With all the ups and downs on our journeys, we should always push forward, learn from it and KEEP IT MOVIN'. Keep striving to better yourself and inspire others to do the same.

This limited capsule is a perfect blend of fashion, function and fitness incorporating reflective prints perfect for those nights on the go and a nod to all our hustlers who grind into the late night hours. 

Grind. Hustle. Work.

Respect the process.



Baby Onesies

Start them young, treat them like ROYALTY!

Box Logo Tees
Austin Sierrra

LEGENDS NEVER DIE collection promotes self-empowerment to do something legendary with the skill and talent you posses. Everybody wants to be the hero, but what you do next will define your GREATNESS. Do something LEGENDARY and let it live on forever.

Featured: New York skater Austin Sierra from Staten Island, New York