PRIMA Lifestyle & Co.

PRIMA Lifestyle & Co. is an active lifestyle brand that promotes that hustler mentality and self-empowerment to achieve greatness.

Originally started by a young entrepreneur in late 2013 who had goals to inspire and motivate others to have strength, confidence and the will to achieve greatness in life. A visionary that’s very passionate, ambitious and willing to take risks to convey his vision through art and fashion. Through his vision, PRIMA was developed and in the process of being one of the best streetwear brands in this decade.

We’re not just a typical t-shirt company, but instead a fashion forward lifestyle brand. Apparel for the modern era with aesthetics inspired by urban streetwear, fitness and active lifestyle. Our products bridge the gap between fashion and fitness which allows the consumer to participate in any active events and still be able to rock our gear and go about their day. 

Our mission is to inspire you to be GREAT at anything you do in life and feel that confidence when you rock our gear. We believe that staying active and consistently striving for greatness will lead the path to success and help you achieve life goals. In addition, we want you to look fly and have that winning swag while in the process.